Our Design Process ★

Phase 1: Discovery & Strategy

Once you’re officially booked, the first step is getting to the heart of your brand. You’ll need to complete a detailed brand questionnaire, in sha Allah. During this phase, we’ll dive deeper into your brand’s "why," define your target audience / who you serve, the “vibe” you’re aiming for, and how you want to show up. The goal is to have a clear direction for your brand look to ensure every design choice is rooted in purpose, in sha Allah.

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Phase 2: Onboarding & Visual Concepting

After the deposit has been received, you’ll receive a welcome pack setting expectations from day one: the expected delivery, how feedback should be given, communication hours etc. Before a single logo is drawn, we’ll create a Visual Direction (Moodboard). This sets the tone for the colours, typography, and "vibe" of your brand. We’ll refine this together until we have a clear, shared vision, in sha Allah (strictly 1-2 days refinement only).

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Phase 3: The Design Build

This is where the work happens! We’ll start work on your brand based on your chosen services. You’ll receive a presentation for review along the way, so we can refine and arrive at your dream brand look, in sha Allah.

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Phase 4: The Hand-off

Once approved, we’ll package your final brand designs with all the file formats included in your selected service(s). You’ll also receive an offboarding guide explaining what you received and tips on how to launch and maintain your new look with confidence, in sha Allah.

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